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Cultural Gene of SHENZHUANG GROUP
   

Preface

     The mankind becomes great with its dreams; an enterprise becomes prosperous with its culture. Corporate culture is a common way of behavior and values formed in the long-term development of enterprises, a decisive factor to promote the sustainable and stable development of enterprises, and the ultimate core competitiveness of enterprise development.

     Through the shaping of values, corporate culture integrates advanced ideas and management concepts into the development strategy of enterprises. It takes the overall development of human beings as the core, the common vision of enterprises as the guide, and the management mode adapting to the development of the situation as its characteristics, and gathers the vast number of employees to mobilize their enthusiasm, initiative and creativity to the greatest extent to form a competitive advantage of enterprises, so that the enterprises' foundation will be evergreen.

     Shenzhen Building Decoration Group Co., Ltd. (SHENZHUANG GROUP for short) is a large international enterprise integrating design, research & development, production and construction. It was founded in September 1986. Its predecessor is Shenzhen Building Decoration Corporation, one of the enterprises founded by 20,000 collectively demobilized engineering corps in Shenzhen. As a national high-tech enterprise, it has obtained seven first-class qualifications of decoration, curtain wall, electromechanics, electronics & intellectualization and so on, and the double-first-class qualifications in decoration and curtain wall design approved by the Ministry of Construction of the PRC. Over the past 30 years, SHENZHUANG GROUP has gone through the development process of pioneering, steady and innovative management. One batch after another SHENZHUANG people inherit the red gene, stay true to the mission, tenaciously strive and forge ahead with determination to succeed, and have created brilliant achievements worthy of the times in different historical periods.

     Bathed in the spring breeze of China's reform and opening-up, SHENZHUANG GROUP keeps steady development and growth. During its development, the enterprise practices a series of corporate culture such as the fighting spirit of "inserting the red flag on the top of the mountain", the development concepts of "green SHENZHUANG, scientific & technological SHENZHUANG, and humanistic SHENZHUANG", and the core values of "integrity, responsibility and responsibility", which condenses generations of SHENZHUANG people's thought and wisdom, and finally becomes the most precious intangible assets and spiritual wealth of the enterprise.

     With the development of economic globalization and the continuous upgrading and optimization of business model, it is necessary to further promote the corporate culture of SHENZHUANG, enhance the cohesion, execution and creativity of the enterprise, and constantly expand the influence of enterprise brand so as to lay a common ideological and cultural foundation for the sustainable and healthy development of SHENZHUANG GROUP.

     The purpose of formulating and issuing Cultural Gene of SHENZHUANG GROUP- Handbook on Corporate Culture of SHENZHUANG GROUP is to make the staff understand the corporate culture of SHENZHUANG GROUP systematically, and integrate it into their professional behavior, and to enhance the sense of belonging, responsibility and mission of SHENZHUANG GROUP people to achieve the enterprise goal together. All centers and departments of the group should take corporate culture as their ideological guidance and behavioral criteria, organize learning and training for each employee, and incorporate corporate culture assessment into the scope of individual performance assessment. On the premise of insisting on the unity of corporate culture of SHENZHUANG GROUP, each branch should further improve the behavior norms of employees according to the characteristics and requirements of different positions, and transform the corporate culture concept of SHENZHUANG GROUP into the conscious action of all employees.

Chairman Message

     Founded in 1986, SHENZHUANG GROUP grows out of nothing and expands from small to large. Cherishing lofty ideals, being fearless of hardship, and forging ahead with determination, SHENZHUANG people created today's remarkable achievements with hard sweat. Experienced the baptism of market waves, on the way forward and in the accumulation of years, SHENZHUANG people gradually formed a unique corporate culture.

     Enterprise is like a family, and corporate culture is like DNA, an indelible gene for every family member. Only by lofty aspirations can we achieve the future. In the new journey, we put forward the goal vision of building a "100-year brand, 100-year SHENZHUANG GROUP", strive to become a "first-class enterprise respected by all walks of life and continuously creating value for customers, employees, shareholders and society", consciously inherit the spiritual core of "inserting the red flag on the top of the mountain", and uphold the development concepts of "green SHENZHUANG, scientific & technological SHENZHUANG, and humanistic SHENZHUANG", and adhere to the core values of "integrity, responsibility and responsibility", practice the strategy of "talent-led, innovation-driven and co-development", meet the people's yearning for a better life to the greatest extent, and realize the firm ideal and belief of industry serving the country by building an internationalized modern building decoration enterprise.

     The construction of corporate culture lies not only in knowledge, but also in action. The issue of Cultural Gene of SHENZHUANG GROUP- Handbook on Corporate Culture on SHENZHUANG GROUP aims to really apply the core concept of the enterprise to our daily operation and management, and to the behavior norms of each of us, so that the corporate culture can take root deeply. I hope every employee can understand the profound connotation of corporate culture, start from their own, from now on, be familiar with corporate culture, practice corporate culture, internalize corporate culture in mind and externalize it in action to make it become the will and strength of everyone to participate in and move forward together to lead SHENZHUANG GROUP to a better future.

 Wu Fugui

Red SHENZHUANG

     Red Inheritance: Shenzhen Building Decoration General Contracting Company, the predecessor of SHENZHUANG GROUP, was established in September 1986. It is one of the enterprises founded by the collectively demobilized PLA infrastructure engineering corps. Over the past 30 years, SHENZHUANG people have inherited the genes of military culture, vigorously promoted the fighting spirit of "inserting the red flag on the top of the mountain", taken innovation as an important magic weapon for the continuous development and growth of the enterprise, formed a unique brand advantage in the process of development, led the trend of the industry and won praise from all sectors of the community.

     Ten characteristics of military cultural genes:

     Have the pure heart of a patriotic and loving the Communist Party

     Have lofty ideals and beliefs

     Have strong sense of responsibility and mission

     Have a sense of honor of advocating honor as life

     Have the courage and ambition to fear no difficulty

     Have unprecedented revolutionary drive

     Have a sense of teamwork

     Have the ability to obey orders and commands

     Have the organizational discipline to follow the orders

     Have a heroic and tenacious fighting style

Cultural Characteristics of SHENZHUANG 


     The LOGO of SHENZHUANG GROUP is a combination of graphic trademark and literal trademark, with graphic trademark on the left and literal trademark on the right. The literal trademark includes Chinese and English abbreviations.

     Interpretation of the graphic trademark:

     The graphic trademark of SHENZHUANG GROUP is composed of four square boxes with perspective effect. The overall shape is square and solid, which symbolizes the enterprise style of being solid, solemn and tolerant. The orange color of the graphic trademark represents warmth and enthusiasm, and symbolizes the vigor and vitality of the vigorous and sustainable development of the enterprise and the service principle of enthusiasm first.

     Interpretation of the literal trademark:

     SHENZHUANG GROUP, as its name implies, Shenzhen Decoration Group. The name of "SHENZHUANG" has rich connotations. Literal SHEN, means thorough, just like still water flow thoroughly, "only study thoroughly, can you get ideas from all over the world", from the words of The Book of Changes. Literal ZHUANG, means generous, saying supporting things with virtue, and greatness lies in the capacity, from "the power of the earth of capacity and sustaining is what is denoted by Kun and noble people support things with their virtue".

Goal Vision of SHENZHUANG GROUP

     Efforts should be made to build a first-class and international modern building decoration enterprise to achieve the grand goal of "100-year brand, 100-year SHENZHUANG"

     In the course of running against the times and approaching the benchmark of the industry, SHENZHUANG GROUP firmly regards the construction of "100-year brand, 100-year SHENZHUANG" as its goal vision. This lofty pursuit and great mission fully reflects the national feelings and the responsibilities of the times of SHENZHUANG people. Everyone of SHENZHUANG should take this as their goal and work and struggle together unremittingly.

     In order to make the development path of the enterprise wider and wider, SHENZHUANG GROUP will keep up with the thought pace of the new era, take revitalizing national industry, leading industry development and promoting social progress as its responsibilities, take information construction as its support, talent construction as its guide, science and technology innovation as its driving force, and green development as its concept, learn from domestic and foreign countries' advanced enterprises' management experience, concentrate on exerting brand advantages with an international perspective and innovative thinking, adapt to market development trends, follow the law of market development, constantly integrate effective resources, and through unremitting efforts, achieve a century-old brand and a century-old enterprise.

     In the future, SHENZHUANG GROUP will strive for high-quality development to achieve output value, efficiency and business indicators reaching or exceeding the level of similar advanced enterprises, and eventually develop into a benchmark for the same industry.

Development Mission of SHENZHUANG GROUP

     Make great efforts to become "an excellent enterprise that is respected by all walks of life and continuously creates value for customers, employees, shareholders and society"

In the overall value chain of SHENZHUANG GROUP, there are four stakeholders: customers, employees, shareholders and society. They are the decisive factors for SHENZHUANG GROUP to make long-term profits and enhance its development ability. It is the eternal mission of SHENZHUANG GROUP to create value for them.

     In the past, present and future, SHENZHUANG GROUP will: provide customers with the best quality service, constantly meet or exceed customer expectations, achieve win-win cooperation; provide fair employment environment and diversified development space for employees to enhance their own value and increase their happiness; continuously improve the sustainable development ability and the level of return on assets of the enterprise to create the greatest value for shareholders; lead the development of green industry, contributing actively to the harmonious development of man and nature and actively participating in social public welfare to give back to society and serve the country.

     Great mission leads great cause, SHENZHUANG people are full of confidence in the future, firmly believe that taking the pace of the new era, with the firm will to dream ahead, the spirit of ambition, and the practical action of pursuing excellence, SHENZHUANG people will surely create a bright future that lives up to the times!

Development Idea of SHENZHUANG GROUP

     Following the trend and keeping pace with the times, SHENZHUANG GROUP takes the development concept of "green SHENZHUANG, scientific & technological SHENZHUANG, and humanistic SHENZHUANG" according to the development trend of the country and industry

     Green development is the future development trend of decoration industry. SHENZHUANG GROUP firmly adheres to the focus of enterprise construction and development on the "green" tone, increases advocacy and practice of energy saving, low carbon, environmental protection and other green concepts, and concentrates on building green industry and pursuing the harmonious development between man and nature with the responsibility of the enterprise.

     Scientific and technological innovation is the strategic support for enterprise development. SHENZHUANG GROUP insists on putting the development base on scientific and technological innovation, accelerating the construction of information system, and driving enterprise development relying on innovation to realize "letting science and technology celebrate life and letting building decorate life".

SHENZHUANG GROUP pays attention to humanistic feelings, embodies humanistic feelings in building decoration works, builds today's building decoration into tomorrow's cultural heritage, creates building decoration exquisite works full of humanistic spirit, and truly satisfies people's yearning for a better life.

Spiritual Core of SHENZHUANG GROUP

     Once the goal is set, every effort is made to advance bravely in the direction of victory without fear of any difficulties, and to insert the red flag on the top of the mountain is the spiritual core immersed in deep bones of SHENZHUANG people

     Keep an indomitable combatant spirit. We shall firmly establish the enterprise consciousness of 'one step ahead makes one-upmanship', keep fighting hard and brave to overcome difficulties at all times, seize strategic opportunities and take the initiative to meet challenges in the face of complex market challenges.

     Have the drive to create first-class. Ideologically, we should strengthen the consciousness of "doing excellent projects and creating a first-class enterprise", cultivate the spirit of "doing first-class work and striving for the first", extensively carry out Four Competitions Activity of "competing quality, efficiency, management and style", create a strong atmosphere of "achieving leaping development, striving for first-class, catching up with learning and racing to the top", and strive for new achievements living up to the times.

     Have pioneering and innovative spirit. We shall be brave to reform, dare to innovate, take the initiative to learn new ideas, new knowledge and new things, focus on meeting the needs of the development of the situation, and constantly carry out reforms in the personnel mechanism, management methods, information construction, cost control and other fields, and promote the sustained and rapid development of the enterprise through innovation.

     Have the perseverance just like constant dropping wearing the stone. We shall do things with perseverance to accomplish stepping on the stone to leave a print, scratching iron marks, and grasping to the end. We shall promote the spiritual realm that "I am not the indispensable one who achieved success", strengthen the responsibility that "I must be the one contributes to success", and maintain the strategic strength of the steady development of the enterprise, sticking to drawing a blueprint to the end, rolling up our sleeves to work harder, and being persevering and skillful, to transform our goals and tasks into a better reality step by step.

Core Values of SHENZHUANG GROUP

     The core values of SHENZHUANG GROUP are deeply influenced by Chinese traditional culture and military culture. They conform to the reality of enterprise construction and development and are concise and rich in connotation. The have become the basic creed for guiding behaviors of SHENZHUANG people

     Credibility

     Credibility (CHENGXIN in Chinese Phonetic Alphabets) is the foundation of an enterprise. Literal CHENG means sincerity and honesty; and literal XIN means keeping promises and faith. The basic meaning of credibility is keeping promises, practicing contracts and not deceiving. Credibility is not only a kind of conduct, but also a kind of responsibility, not only a kind of morality, but also a kind of criterion and not only a word of mouth, but also a kind of resource. As far as individuals are concerned, credibility is a noble personality charm; as far as enterprises are concerned, credibility is a valuable intangible asset. SHENZHUANG GROUP always regards credibility as the first value concept of enterprise development and construction. It creates first-class value pursuit with the consistent style and noble quality of being honest and doing things honestly, thereby leading the enterprise to continuously expand the brand effect. Honesty and trustworthiness lay in practice and accumulation. At any time, SHENZHUANG people should see to do something good even though it may be small, and not to do something wicked even though it may be tiny in the course of socializing, and practically promote the sustainable and healthy development of the enterprise on the basis of credibility.

     Responsibility

     Responsibility is a kind of spirit, a kind of character and a kind of ability. We shall have a strong sense of dedication and responsibility, consciously strengthen the awareness that "I live depending on the enterprise, and the enterprise develops depending on me", set working standards to the highest, adjust the mental state to the best, try our best to do our work, and perform our duties at all costs. We shall also enhance the execution of the work, whatever the team decides to do, no matter how difficult and multi-tasked it is, we shall carry out it unambiguously in place and complete it with quality and quantity. We should stress social responsibility, respond to the call of the state, actively participate in social public welfare undertakings, and be actively involved in poverty alleviation and assistance studies so as to fulfill our responsibilities and obligations for the overall stability of the country and the harmonious development of society.

     Accountability

     Accountability is to dare to shoulder the burden at the critical moment, not to evade, not to shirk responsibility, and not to shrink back in the face of difficulties. As the leader, organizer and promoter of the enterprise, the management team should closely focus on the construction of an international modern enterprise, enhance strategic thinking, carry forward the spirit of innovation, dare to forge ahead and face up to problems, strive to be a pioneer in the transformation and development of the enterprise, plan in advance and take spearheaded efforts. Employees should actively adapt to the new situation, new standards and new requirements, strengthen the sense of "keeping busy", improve the ability and quality of "daring to shoulder the burden", carry forward the fighting style of "working hard", abandon the lazy thought of "waiting, relying-on and asking", put the mission in mind, shoulder the responsibility, and truly complete the objectives and tasks in high standards and high quality with the spirit of fearlessness of going ahead and overcoming all difficulties.

Development Strategy of SHENZHUANG GROUP

     Focusing on the future market and enterprise development, the Group has formulated the strategy of "talent-led, innovation-driven, and co-development", and accelerated the development of enterprise innovation and management in the implementation and promotion

     Talent-led

      People-oriented leads the development of the company. Adhering to the people-oriented talent capital management mechanism, we are committed to establishing a standardized talent resource management system, a fair and scientific performance evaluation system, a scientific and reasonable salary system with market competitiveness, and a specialized talent training mechanism so as to improve the level of human resource management in an all-round way. We should take all effective measures to optimize the organization to increase vitality, use talents without restrictions, encourage talents fairly and impartially, build a platform to retain talents, and persevere in educating talents so as to constantly stimulate the competitiveness of the enterprise's talents.

     Innovation-driven

     Innovation is the first driving force leading the development of the enterprise. We should persist in putting the development basis on innovation, cultivate new impetus for development through innovation, and shape more leading development to give full play to the first-mover advantages so as to achieve the goal of having what others don't have, being better than what others have and being superior in what others are good at. We should innovate the core elements of business strategy, design, technology, quality, internal control system and human resources management, speed up the process of information construction, and promote the scientificalization and modernization of business management through information construction.

     Co-development

     "Taoism follows nature" and "harmony between man and nature" are the connotation of co-development, while "source symbiosis and harmonious integration" is the excellent traditional culture of the Chinese nation. We should give full play to group advantages, strengthen team building, optimize service mode, intensify resource integration, broaden development space, consolidate strategic partnership, build a coordinated development system between the headquarter and regional branches, complement each other in terms of funds, talents, technology and management, and form a harmonious development ecology with orderly and efficient management to participate in market competition together and create a better future for the enterprise.

Case Study of Excellent Works


     The Song of the Enterprise

 

     The Song of the Enterprise

     Words: Wang Jiayu

     Melody: Guo Changshe

     Proud and affectionate

     (Female solo)

     We use the color of spring, we use the meaning of poetry to depict three-dimensional pictures and play music chapters. High mountains need springs, the blue sky needs pigeons, warm homes need us to decorate, oh hey oh hey

     We use the wishes of beauty, we use the blessings of beauty to sculpture the flower city of the times and create a happy life. The sea needs white sails, the plain needs rivers, beautiful cities need us to dress up, oh hey oh hey

     (Chorus)

     We are glorious decoration workers, we are building civilization with dedication, we are stepping into prosperity with excellence, and we are decorating the beautiful motherland with wisdom. Decorate beautiful motherland, beautiful motherland.



Shenzhen Building Decoration Group Co., Ltd., Guangdong ICP Preparation of No. 05016715
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Shenzhuang Group Building, No.5008 Binhe Road, Futian District,Shenzhen, China
Telephone number:+86-0755-82525768
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